TikTok is introducing a new feature that allows them to cut down on the amount of AI-made videos appearing in their feeds. This step comes as the platform disclosed that it presently contains more than 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global release. This development aligns with a rise in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
Studies have shown that almost a tenth of the fastest-growing channels on another major platform only show AI-generated videos. A considerable share of this output is deemed “AI slop”, a term for poor-quality, factory-style content that is typically illogical or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from digital art to informative clips, and we aim to provide users the ability to adjust the amount of that, depending on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its service tagged as made with AI. In total, in excess of 100 mn pieces of content are uploaded to the service each day, making AI content a minor portion of its overall inventory.
Customizing Your Feed
Users will be in a position to decrease or raise the level of AI-generated videos they view by accessing the topic control option in the platform and picking AI-made media. Further subjects that can already be modified under the tool cover news, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige users to identify convincing artificially created content, and it forbids malicious deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
In addition, the platform will henceforth attach an AI-generated label to content made using its own AI tools, or identified by an industry-wide initiative for identifying content made by AI. This measure is intended to deter users from seeking to circumvent the tagging system.
Educational Initiatives
TikTok is also establishing a $2 million AI literacy fund for professionals and institutions to create educational content about ethical AI use. This program will support charitable organizations specializing in teaching coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid discussion over intentions to lay off a large number of safety staff in Britain. The company is expected to eliminate a significant number of roles in its content moderation department in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.
A company official stated that people-led review would continue to be important, but automated tools can protect employees by filtering out the most harmful content prior to it is viewed by people. The company announced a significant reduction in explicit and harmful content seen by human moderators over the past year due to the use of its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with harmful content as rapidly, which is the area in which a lot of the machine support is making a difference process content quickly.”
